The general objective of SEATRACES is to demonstrate to stakeholders and consumers that Labelling and Traceability are essential to protect and valorize Atlantic Area’s fisheries and aquaculture. Illegal fisheries, fraud and mislabelling are the main issues representing a serious risk to the existence of this important economic activity for the Atlantic Area Regions. The main actors — producers, industry, markets and consumers — should be aware of the threat and the available tools which will empower them to adopt a responsible attitude towards the production, marketing and buying of seafood.